I am sure a lot of you have heard about Coast Protein already.
Dylan Jones, Founder, and CEO completed his undergraduate degree at UBC and maintains a strong affiliation with our school including selling his bars at the UBC bookstore on campus.
The coast protein story is much like many other start-up stories in that Dylan identified a problem: food security on our planet, and identified a solution: insects. Insects are amazing creatures both for our eco-systems and for their nutritious content. They produce 100x less methane than cows, use 2000 times less water, use much less space, resources, and capital to produce AND they are healthy. They contain all 9 essential amino acids, are high in B12, magnesium, calcium, Iron, basically all of the good stuff.
Coast Protein decided to use this, and create a more North-American friendly version of insects, rather than the fried whole crickets you would find on the streets of Cambodia. They opted for a cricket protein powder and a cricket protein bar. If any of you have tasted these bars, you would know that they taste just like any other bar, and if no one told you, you would not be aware that they were made out of crickets.
I have had the pleasure of working closely with Dylan for their marketing initiatives and actually had a chance to see them making the bars hands-on. The biggest struggle they are facing is not becoming a ‘one-time thing.’ They have found that a lot of people are willing to try the cricket bars, but they are not willing to incorporate them into their diet on a regular basis. It will be interesting to see if people prefer to choose these bars due to their environmental impact, health impact, of lifestyle choice association they may get with the brand.
Find out more on their website: https://www.coastprotein.com/
Shop now! https://www.coastprotein.com/collections/products